Science, made discoverable.
An engagement showing how GSK’s scientific leadership, therapeutic expertise and global health impact could be translated into a connected digital authority ecosystem for patients, healthcare professionals, researchers, partners and investors.
The strategic challenge
Turning scientific scale into intuitive digital clarity
A global biopharma organisation operates across multiple therapeutic areas, audiences, markets and levels of scientific detail. The central challenge is not simply producing more content-it is making complex expertise easier to discover, understand and trust.
What the transformation needed to solve
Therapeutic authority architecture
Four science ecosystems. One connected global story.
The content model mirrors GSK’s four core therapeutic areas and creates distinct but interconnected pathways for scientific, patient, clinical and corporate audiences.
Respiratory, immunology & inflammation
Connecting immune-system science with the search needs of patients, clinicians, researchers and partners.
Oncology
Building authoritative pathways around disease understanding, innovation and the future of care.
HIV
Structuring patient-led, research-led and public-health narratives for clear digital discovery.
Infectious diseases
Making vaccine, prevention and treatment expertise easier to understand and navigate.
The digital science platform
A living knowledge system, not a collection of webpages
The proposed architecture connects disease education, scientific innovation, clinical evidence, products, partnerships, responsibility and corporate performance through one governed authority model.
Audience intelligence
Map how patients, HCPs, researchers, policymakers and investors search for information and evidence.
Scientific content systems
Structure complex topics into understandable pathways without compromising scientific accuracy.
Entity and evidence architecture
Connect diseases, treatments, trials, research platforms, experts and partnerships through semantic relationships.
AI discovery readiness
Create attributable, well-structured content that can be understood and cited by emerging answer engines.
Verified 2025 scale
A transformation grounded in real enterprise scale
impact dashboard
What stronger digital authority could look like
Visibility and engagement
stakeholder journey
Authority readiness signals
Transformation roadmap
A phased programme built for governance, scale and measurable impact
Discover
Audit global content, audience needs, search demand, technical systems and governance constraints.
Design
Create therapeutic authority maps, audience journeys, taxonomies and measurement frameworks.
Transform
Upgrade priority experiences, scientific content, technical foundations and structured data.
Scale
Roll out globally through governance playbooks, dashboards, training and continuous optimisation.
“The transformation gave our scientific stories a clearer digital structure-helping audiences move from a question to trusted evidence with far less friction.”
