- Campaign and prospect progress
- Replies, follow-ups and placements
- Published activity and outcome summaries
Manage Authority Growth From Prospect to Verified Placement
Most outreach fails not because the target list is wrong, but because the pitch treats a journalist like a click. We research the actual person, match the angle to what they've been covering recently, and send something short enough to read in thirty seconds. That's the difference between a 4% response rate and a 34% one.
Your piece on how brands are losing ground to AI Overviews landed at the right time — we're seeing the same pattern across our client set, specifically the gap between schema coverage and citation rate.
I think there's a follow-up angle here: why some brands appear in AI answers consistently and others with better SEO don't. I have data on this and can put together a short comment or a 400-word contrib if that works better.
Worth 10 minutes this week?
Show operational progress without exposing the delivery CRM
The operational team manages campaigns, prospects, replies, follow-ups and placements. Clients receive a clear, approved view of progress and outcomes.
- Manage contacts and outreach status
- Assign owners and maintain history
- Publish only approved client updates
Measurement note: Platform values reflect the stated reporting period, source availability and verification status. Search engines, analytics tools and AI systems can refresh, personalize or revise their outputs, so observed values may differ from a later independent check. Estimated and analyst-modeled values are labelled and should be used as decision support rather than as guaranteed rankings, citations, traffic or revenue.
One Board
Instead of a Google Sheet with a "Status" column nobody trusts, every prospect moves through a visible pipeline. You can see at a glance how many pitches are live, how many conversations are open, and what's already placed — without asking anyone for an update.
Why personalisation isn't optional anymore
Bulk outreach stopped working a few years ago. Editors get hundreds of pitches a week and delete anything that reads like a template in the first sentence. The bar for a reply has moved from "right topic" to "this person clearly read my last three pieces."
What goes out, and what never does
- Editorial mentions in genuine industry publications
- Expert quotes and comment contributions
- Contributed articles where you're named as author
- Podcast guest appearances relevant to your topic
- Data-led stories where you own the research
- Paid link insertions disguised as editorial
- PBNs, link networks, or private blog networks
- Mass template blasts to irrelevant contact lists
- Sponsored content sold as organic placement
- Reciprocal link schemes or link exchanges
Move The Score
Not just any links. Links that feed the Authority Score.
Every placement goes into the platform the day it goes live. It doesn't wait for a monthly report or a Slack message from us saying "got one." The Authority Score picks it up automatically, so both you and your stakeholders can see the direct line between outreach activity and domain authority — in real time.
Read These First
We'll Find The Right Rooms.
Practical guidance
Using Outreach Intelligence Responsibly
Outreach data should improve relevance, timing, and relationship context. It should not be used for indiscriminate bulk messaging, deceptive personalization, or placements that exist only to manipulate search signals.
What should teams review?
Review source coverage, data freshness, collection method, anomalies, and the business decision each metric is expected to support.
What is the recommended next step?
Start with a defined visibility question and connect only the data required to answer it. Add monitoring after the baseline and ownership are clear.
